Network Analysis - A Use case (Telecom Business)
Social Network Analysis is a well-researched area of computer Science and Mathematics. Any structure which can be represented in the form of edges and nodes is a network. Nodes are connected to each other by edges (sometimes called links). When we study any network, our objective is to evaluate the importance of each node and link. Network Analysis can be used in the areas of genetic engineering, social engineering, marketing, fraud detection, crime detection and economic research etc. Network analysis has been widely used in genetic engineering. Recently the application of network analysis has gained momentum in the field of business marketing and analytical sciences. In this blog, I will briefly discuss the verticals of businesses in which network analysis can be used to gain insights of customers. I will exclude the discussion on the application of network analysis in any of the biological fields as I do not have concrete knowledge of this area. 1. Tel...