Decision Science in Action

Big Bazaar, biggest hypermarket chain in India and has grown into tier - 2 cities besides being leading chain in metros. In the competitive retail world Big Bazaar keeps trying to innovate itself and comes up with always new type of offers for their customers many of which are successful and many are debunked by the customers.  Big Bazaar is recently promoting an offer in their stores. This states 2000 INR Monthly cash/bonus vouchers with minimum purchase of INR 2500. Obviously this looks very attractive to the customers who visit the stores but is it really attractive or just a trap. Big Bazaar will definitely see higher footfalls and high spend due to this so called attractive offer. But is it good for Big Bazaar in long term...? Booklet front page Lets dig deeper and try to find out whether the offer is attractive for the customers. The pair of words cash/bonus voucher is completely misleading. Customers think they will get voucher worth 2000 INR which they can redeem...

Social Media and its impacts  Why social media exists and survives? Human being is a social animal.  A normal human being lives in a society. In the ancient age, they had nomadic life but always traveled in groups.  Now we either live in villages or cities. These are the different form of societies.  We like to live in society to engage ourselves in the various activities, share the happiness, share the sorrow, and share the knowledge, to do business and to help each other.  As we progressed, we organized ourselves into nations geographically. We also formed several associations comprising either persons or nations of specific interest. In my view these associations are also a society.    In the modern world these societies have evolved significantly.  With the development in science and technology the format of the society also developed. This has given birth to online social media. Online social media is easiest and cheapest w...