How Big Bazaar is failing their loyal customers
Big Bazaar, biggest hypermarket chain in India and has grown into tier - 2 cities besides being leading chain in metros. In the competitive retail world Big Bazaar keeps trying to innovate itself and comes up with always new type of offers for their customers many of which are successful and many are debunked by the customers. Big Bazaar is recently promoting an offer in their stores. This states 2000 INR Monthly cash/bonus vouchers with minimum purchase of INR 2500. Obviously this looks very attractive to the customers who visit the stores but is it really attractive or just a trap. Big Bazaar will definitely see higher footfalls and high spend due to this so called attractive offer. But is it good for Big Bazaar in long term...? Booklet front page Lets dig deeper and try to find out whether the offer is attractive for the customers. The pair of words cash/bonus voucher is completely misleading. Customers think they will get voucher worth 2000 INR which they can redeem...